Apple’s iBooks 2 and iBooks Author announcement ahead of next week’s Digital Book World lit up eBook discussions like a bonfire of paper books or, you know, End User License Agreements—which is exactly what many commenters seemed to want to make of Apple’s EULA for iBooks Author, which requires books created with the application to be sold exclusively through iBooks.

EULA brouhaha aside — Apple’s an innovative company, a valued distribution partner and we think they’ve made a sharp tool.  There’s more than enough room for other eBook creation platforms (like us!) to co-exist with what Apple’s developed. We’re agnostic in who we serve; they’re a grand cathedral—though more like Osaka’s Church of the Light than a gothic Chartres.

Content holders are going to need platforms to create files that can be accessed by a multitude of devices and readers, both those existing now and those yet to come. Vook’s already delivering this service, and our output file types and feature sets will grow ever more robust.

We’ve been featured in articles and interviews this week, both giving our take on the Apple announcement and talking about what we’re building. Here’s a quick round up of the Vook press coverage for those keeping score.

Vook in eBook Newser: We defend publishers, which isn’t too surprising—some of our best friends are publishers.

http://www.mediabistro.com/ebooknewser/vooks-matt-cavnar-defends-role-of-publisher_b19575

Vook in GigaOm: We give some perspective on the iBooks Author announcement.

http://gigaom.com/apple/vook-ibooks-author-has-limited-appeal-for-writers-readers/

Vook in Digital Book World: We deploy the phrase “barbed wire gardens”.

http://www.digitalbookworld.com/2012/apple-ibooks-author-tool-sets-stage-for-showdown-with-amazon/

Look for us next week at Digital Book World!